Wii is cheap, but not its marketing: US$ 200 million
This time, Nintendo’s making sure it’s not gonna be left behind in the video-game console war. Hell-bent on making Wii a formidable competition for Sony‘s PlayStation 3 and Microsoft‘s Xbox 360, Nintendo will be shelling out a whopping US$ 200 million for their marketing strategies.
This is their game plan. This campaign will be the biggest ever. Starting tomorrow, TV ads will be aired, showcasing the Wii’s appeal for the whole family, breezy controls, and games that are suitable for just about everyone. Apart from this, they are also banking heavily on the consumers being price-conscious, thus tagging their console at US$ 250. Compared to the PS3’s US$ 300 to US$ 600 and the Xbox 360’s US$ 300 to US$ 400, Wii’s price definitely seems to be more palatable.
Their plan is to sell about 1.5 million units in the U. S. alone this year. And the demand will probably be proportionate to that supply as their target market encompasses both the young and the adult demographics. And that US$ 200 million (and more) will flow out from Ninty’s pockets for a full 12 months.
A whole lot of money, definitely, but if it all works out well, then their return of investment will definitely make it seem like a cheap price to pay. Wii will be out on November 19th, just two days after Sony’s PlayStation 3.
Via Bloomberg
This time, Nintendo’s making sure it’s not gonna be left behind in the video-game console war. Hell-bent on making Wii a formidable competition for Sony‘s PlayStation 3 and Microsoft‘s Xbox 360, Nintendo will be shelling out a whopping US$ 200 million for their marketing strategies.
This is their game plan. This campaign will be the biggest ever. Starting tomorrow, TV ads will be aired, showcasing the Wii’s appeal for the whole family, breezy controls, and games that are suitable for just about everyone. Apart from this, they are also banking heavily on the consumers being price-conscious, thus tagging their console at US$ 250. Compared to the PS3’s US$ 300 to US$ 600 and the Xbox 360’s US$ 300 to US$ 400, Wii’s price definitely seems to be more palatable.
Their plan is to sell about 1.5 million units in the U. S. alone this year. And the demand will probably be proportionate to that supply as their target market encompasses both the young and the adult demographics. And that US$ 200 million (and more) will flow out from Ninty’s pockets for a full 12 months.
A whole lot of money, definitely, but if it all works out well, then their return of investment will definitely make it seem like a cheap price to pay. Wii will be out on November 19th, just two days after Sony’s PlayStation 3.
Via Bloomberg
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