Will Wii’s ‘Less Is More’ Strategy Pay Off?
In an era when every product screams out superlative claims, Wii is taking a gamble by staying a short distance away from the so-called bleeding edge zone. Unlike the the upcoming PS3 and and the already there Xbox 360, Nintendo’s Wii does not have the same muscles. Instead, it opted for less functions and more modest power.
In lieu of all that, Wii is counting on its Wiimote, a “Nunchuk” controller, and a bundle of five games. Nintendo is also hoping its comparatively low US$ 250 price tag may attract gamers. As the “bargain alternative” to the Xbox 360 and the PS3, Wii plans to globally ship four million boxes this year and another two million by March 2007.
But how do business analysts see Wii’s strategy? Yuta Sakurai from the Nomura Securities in Tokyo thinks Wii won’t do as well as the PS3. He expects PS3 to outsell Wii 71 million units to 40 million units by 2011. But that’s only a business prediction. Nintendo’s gamble could still work if gamers decide to go for ease of use over processor power and high-def graphics.
Stranger things have happened.
Via Business Week
In an era when every product screams out superlative claims, Wii is taking a gamble by staying a short distance away from the so-called bleeding edge zone. Unlike the the upcoming PS3 and and the already there Xbox 360, Nintendo’s Wii does not have the same muscles. Instead, it opted for less functions and more modest power.
In lieu of all that, Wii is counting on its Wiimote, a “Nunchuk” controller, and a bundle of five games. Nintendo is also hoping its comparatively low US$ 250 price tag may attract gamers. As the “bargain alternative” to the Xbox 360 and the PS3, Wii plans to globally ship four million boxes this year and another two million by March 2007.
But how do business analysts see Wii’s strategy? Yuta Sakurai from the Nomura Securities in Tokyo thinks Wii won’t do as well as the PS3. He expects PS3 to outsell Wii 71 million units to 40 million units by 2011. But that’s only a business prediction. Nintendo’s gamble could still work if gamers decide to go for ease of use over processor power and high-def graphics.
Stranger things have happened.
Via Business Week
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