Xbox 360 designed in Bruce Lee’s likeness

To date, the leader in most consoles sold in this generation of gaming is Microsoft‘s Xbox 360. Combining its audiovisual processing power, slick controls and an edgy design, the console has won the hearts of many gamers worldwide. The common mantra in the gaming world is that “games will make or break a game system,” but in the case of the 360, the hardware also had a lot to do with the success.

Fast Company came up with an interesting feature story detailing how Team Xbox came up with the design for the new console. The story is a remarkable one indeed, as there were three firms hired to propose a vision that will guide the creation of the game machine. There was Landor, The creative force behind Windows and FedEx, JDK of Vermont and Turner Duckworth from the UK.
 
First on the plate was Michael Jager of JDK. Likening the original Xbox to the green behemoth Hulk from the Marvel comics, he explained that in this age, “X’ signifies danger from within rather than brute, unadulterated force. The new one, Jager said, should be more like Bruce Lee – speedy, light and hard-hitting.

Using theatrics and visuals, Jager captivated Microsoft’s 20-man board and drilled home his point. The rest was history as the jury sat idly while passing time with the next two presenters. What started as a simple analogy at a Washington board room became the battle cry of the hardware design team. In late 2005, the world drooled over the 360 at Microsoft’s Zero Hour launch.

To read the full history of the Xbox 360’s genesis, follow the read URL.

To date, the leader in most consoles sold in this generation of gaming is Microsoft‘s Xbox 360. Combining its audiovisual processing power, slick controls and an edgy design, the console has won the hearts of many gamers worldwide. The common mantra in the gaming world is that “games will make or break a game system,” but in the case of the 360, the hardware also had a lot to do with the success.

Fast Company came up with an interesting feature story detailing how Team Xbox came up with the design for the new console. The story is a remarkable one indeed, as there were three firms hired to propose a vision that will guide the creation of the game machine. There was Landor, The creative force behind Windows and FedEx, JDK of Vermont and Turner Duckworth from the UK.
 
First on the plate was Michael Jager of JDK. Likening the original Xbox to the green behemoth Hulk from the Marvel comics, he explained that in this age, “X’ signifies danger from within rather than brute, unadulterated force. The new one, Jager said, should be more like Bruce Lee – speedy, light and hard-hitting.

Using theatrics and visuals, Jager captivated Microsoft’s 20-man board and drilled home his point. The rest was history as the jury sat idly while passing time with the next two presenters. What started as a simple analogy at a Washington board room became the battle cry of the hardware design team. In late 2005, the world drooled over the 360 at Microsoft’s Zero Hour launch.

To read the full history of the Xbox 360’s genesis, follow the read URL.