Ubisoft ready to beat the competition
Armed with the confidence that comes with releasing their new “Games for Everyone” strategy, Ubisoft‘s Yves Guillemot is now ready to take on the competition. Everything looks rosy for the makers of Splinter Cell as their fiscal 2006-2007 earnings showed an increase of 24 percent in sales.
They also have good ammo to use in their quest to conquer the consoles: Assassin’s Creed, Tom Clancy‘s End Wars and Haze. Of course, they can still rely on the success of their hit franchises: Splinter Cell, Rayman, and Brothers-in-Arms. Add those up to a steady supply of casual games for the quirky Nintendo and DS consoles and you’ve got success written all other it. Ubisoft’s new stance to make games dedicated for a specific audience in mind is definitely showing up in their video games.
Guillemot said, “We are at the beginning of a new market – there are new customers coming into our market now and they just don’t care about franchises our industry used to make. They want games that are relevant to them.”
He also expressed that the company can face off against established companies like EA and THQ when it comes to licensed games. Currently, Ubisoft has acquired big name licenses, such as game adaptations of Beowulf, Surf’s Up, Naruto and Lost.
Armed with the confidence that comes with releasing their new “Games for Everyone” strategy, Ubisoft‘s Yves Guillemot is now ready to take on the competition. Everything looks rosy for the makers of Splinter Cell as their fiscal 2006-2007 earnings showed an increase of 24 percent in sales.
They also have good ammo to use in their quest to conquer the consoles: Assassin’s Creed, Tom Clancy‘s End Wars and Haze. Of course, they can still rely on the success of their hit franchises: Splinter Cell, Rayman, and Brothers-in-Arms. Add those up to a steady supply of casual games for the quirky Nintendo and DS consoles and you’ve got success written all other it. Ubisoft’s new stance to make games dedicated for a specific audience in mind is definitely showing up in their video games.
Guillemot said, “We are at the beginning of a new market – there are new customers coming into our market now and they just don’t care about franchises our industry used to make. They want games that are relevant to them.”
He also expressed that the company can face off against established companies like EA and THQ when it comes to licensed games. Currently, Ubisoft has acquired big name licenses, such as game adaptations of Beowulf, Surf’s Up, Naruto and Lost.
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