Anna Macario: PS3 launch is the best and strongest… evar!
Anna Macario is at it again. In case you’re not familiar who she is, she’s the marketing director for the European high street retailer GAME Stores Group Ltd. We first became acquainted with her when the store announced that the scheduled midnight launch was changed to a breakfast launch due to several police security issues.
This time, Macario is quoted for saying that the Sony PlayStation 3 (PS3) launch is much stronger than what Microsoft and Nintendo had for the Xbox 360 and Wii, respectively. The official remarked,
It’s very unusual that we’re going to be in a situation where we’ve got enough stock to fulfill demand in the short term. That’s never happened before. Sony withheld the release of the PS3 in order to build up stock levels for launch. The situation with the Xbox 360 was terrible and the Wii doesn’t even hit the sides when it comes in.
When it comes to talking about GAME’s plans on launch day, Macario wouldn’t go into specifics, and instead preferred to talk in behalf of all retailers. According to Anna Macario, all stores are really preparing for this day,
The noise and the hype around it will drive more people to stores than just those that have pre-ordered. We’ve certainly dressed stores up and made it available so that customers understand they can come in and buy the PS3. The good thing is that we’re not going to have this whole raft of disappointed consumers on launch day who won’t be able to buy the console for another month.
Lastly, Anna Macario clarified that GAME is not entirely ditching the idea of a midnight launch. The above-mentioned police security issue is only applicable to their Oxford Street store, and only around one-third of its UK stores. The remaining two-thirds will be opened by midnight to accommodate early buyers.
Via GamesIndustry
Anna Macario is at it again. In case you’re not familiar who she is, she’s the marketing director for the European high street retailer GAME Stores Group Ltd. We first became acquainted with her when the store announced that the scheduled midnight launch was changed to a breakfast launch due to several police security issues.
This time, Macario is quoted for saying that the Sony PlayStation 3 (PS3) launch is much stronger than what Microsoft and Nintendo had for the Xbox 360 and Wii, respectively. The official remarked,
It’s very unusual that we’re going to be in a situation where we’ve got enough stock to fulfill demand in the short term. That’s never happened before. Sony withheld the release of the PS3 in order to build up stock levels for launch. The situation with the Xbox 360 was terrible and the Wii doesn’t even hit the sides when it comes in.
When it comes to talking about GAME’s plans on launch day, Macario wouldn’t go into specifics, and instead preferred to talk in behalf of all retailers. According to Anna Macario, all stores are really preparing for this day,
The noise and the hype around it will drive more people to stores than just those that have pre-ordered. We’ve certainly dressed stores up and made it available so that customers understand they can come in and buy the PS3. The good thing is that we’re not going to have this whole raft of disappointed consumers on launch day who won’t be able to buy the console for another month.
Lastly, Anna Macario clarified that GAME is not entirely ditching the idea of a midnight launch. The above-mentioned police security issue is only applicable to their Oxford Street store, and only around one-third of its UK stores. The remaining two-thirds will be opened by midnight to accommodate early buyers.
Via GamesIndustry
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