Blizzard CEO: World of Warcraft rates not changing

Blizzard CEO Mike Morhaime was interviewed recently about the MMO leviathan, World of Warcraft, and what we can expect in the near future. The most important keynote: No changes to the subscription rates.

Blizzard CEO Mike Morhaime was interviewed recently about the MMO leviathan, World of Warcraft, and what we can expect in the near future.

The most important keynote: No changes to the subscription rates.

While this does initially feel like a blow considering the age of the game, note that he also means that the price will not go up either, despite the rising cost of staying in business these days.

Fair enough considering the value one gets with the numerous expansions and patches.

Moreover, we can expect the added value to grow further over time with Blizzard’s intent to keep churning out expansions on a yearly basis. In Morhaime’s own words, “We will continue making expansions as long as we have players that want to play World of Warcraft.”

The fact that Blizzard appears to be largely immune to world-wide financial crisis should be testament enough to the viability of their pricing. “So far we havenÂ’t really noticed a hit from the economy,” said Morhaime. “WeÂ’re optimistic that weÂ’ll continue going strong.”

There are similarly priced, far prettier-looking games out there today that are failing because WoW is just so much better despite its age. US$ 15 is a bargain, if you want my opinion.

You can view the full interview with Morhaime in the source link below.

• Swede teen collapses after 24-hour Lich King binge
• State of the Realm: Blizzard to give compensation

Via MTV Multiplayer