GameStop to sell DLC in-store starting next year
GameStop may not be threatened yet by digital distribution, but they’re certainly taking steps to profit from it as soon as they can. The retail giant has revealed that they plan to start selling console DLC in-store starting next year. Details after the jump.
GameStop may not be threatened yet by digital distribution, but they’re certainly taking steps to profit from it as soon as they can. The retail giant has revealed that they plan to start selling console DLC in-store starting next year.
“A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow,” said GameStop COO Paul Raines during BMO Capital Management’s Digital Entertainment conference in New York.
Under this program, consumers can buy DLC directly from GameStop alongside their purchase of a new game. Raines offers this example to IGN:
If you love X-Men Origins: Wolverine, imagine being able to take home the physical copy at launch, plus have a few costumes and villains sent to your PS3 waiting for you when you get home.
Raines explains that DLC can be bought using any kind of tender including trade credits. Upon purchase, consumers will receive the DLC directly on their Xbox Live or PlayStation Network account.
GameStop will start testing this program next year in selected stores across the US.
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