Is PS3 doing the Wii approach in their new ad campaign?

It seems that Sony is learning how to grab the general public’s attention – from Nintendo. The PlayStation 3’s first marketing campaign was mostly geared for hardcore gamers, and Sony didn’t fail to win their hearts (and pockets) with their Play Beyond campaign. Now, it seems that they have just realized that the hardcore gamer market is just a small piece of the big picture.

Sony’s new advertising campaign for the PS3, tentatively titled “Sony Lifestyle”, may take its cue from Nintendo, purveyors of games for everyone.  Nintendo has always been known to create casual gamer-friendly titles and games – thus their emphasis on party games. It’s evident on how well they’re doing when it comes to making their Wii and Nintendo DS appeal not just to the stereotypical male, but also to the girl next door, your neighborhood librarian, and quite possibly even your grandmama.

There aren’t much information about how the new PS3 commercials will turn out, but looking at the picture above can make us expect that Sony is going to reach out to the casual gaming market. Will they be successful? Time will tell.

It seems that Sony is learning how to grab the general public’s attention – from Nintendo. The PlayStation 3’s first marketing campaign was mostly geared for hardcore gamers, and Sony didn’t fail to win their hearts (and pockets) with their Play Beyond campaign. Now, it seems that they have just realized that the hardcore gamer market is just a small piece of the big picture.

Sony’s new advertising campaign for the PS3, tentatively titled “Sony Lifestyle”, may take its cue from Nintendo, purveyors of games for everyone.  Nintendo has always been known to create casual gamer-friendly titles and games – thus their emphasis on party games. It’s evident on how well they’re doing when it comes to making their Wii and Nintendo DS appeal not just to the stereotypical male, but also to the girl next door, your neighborhood librarian, and quite possibly even your grandmama.

There aren’t much information about how the new PS3 commercials will turn out, but looking at the picture above can make us expect that Sony is going to reach out to the casual gaming market. Will they be successful? Time will tell.