Jack Tretton: where Sony wins, the industry wins
Speaking with Forbes in his latest interview, SCEA president Jack Tretton went all out in support of the PlayStation brand and how its success drives the industry forward. To make a long story short, the SCEA big man believes that the industry, as a whole, would be so much better off when it’s Sony on top of the food chain. To make the short story a bit longer, read on and get the details.
Speaking with Forbes in his latest interview, SCEA president Jack Tretton went all out in support of the PlayStation brand and how its success drives the industry forward. To make a long story short, the SCEA big man believes that the industry, as a whole, would be so much better off when it’s Sony on top of the food chain.
To make the short story a bit longer, read on and get the details.
“We like to say that the environment where PlayStation wins is best for this industry,” Tretton said. “…because we have a brand that can play on a worldwide basis, young and old, male and female, where our competition tends to be relegated to either select regions or to select consumer audiences,” he added, referring to Microsoft and Nintendo as the competitors.
Of course, there was always time to talk more about Microsoft:
I love their money. I think they can afford to be more patient, we’re very profit driven, we’re interested in a return on investment in a fairly short period of time. I think Microsoft’s willing to go at it from a very steep curve in terms of profitability.
As for Nintendo:
Nintendo is almost the polar opposite. They know what they do well and they stick to it. They deliver a casual, youth-oriented entertainment experience that’s very enjoyable after 20 years. And they make money, they print money. Their profitability is their key focus and features are nice but profitability is king and I think that is enviable.
Sony has always been proud of their PS3 system and has always maintained that it’s currently the best that the industry has to offer. In fact, it’s Sony has made it known that growing the market is one of its goals, not simply limiting themselves to existing hardware.
It’s been a while since we’ve had an exec go in-depth about the industry, and those were certainly big words from Jack Tretton. Sound off below and let us know what you think.
What the SCEE president said last last December:
Via Forbes
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