McNealy and the Sunday last big retail push

Paul-Jon McNealyThe last big push. Sunday, December 17, 2006. The last big push for retail sales before Christmas in the U.S. – and probably in Canada too (any Canadians out there want to verify this?). For the video game industry, this means this is the last weekend to really focus on next-gen console sales before Christmas.

PS3s and PS2s. If Paul-Jon “PJ” McNealy of American Technology Research (market/sales analyst) was right, then there’s very little about the PS3 in this weekend’s circulars because retailers would rather focus on the PS2 (which is still doing very well). Still, he expects that 800,000 to 900,000 PS3 units will be sold by the end of the year.

Wii. PJ McNealy calls it one of the hottest toys for this holiday in North America. He expects sales between 1.3 million and 1.5 million Wii consoles by the end of the year (we’re assuming he’s talking about North America or U.S. sales because the Wii has exceeded 2 million units sold worldwide).

Xbox 360. According to McNealy, the Xbox should reach its target of 10 million units sold by the end of the year.

Software. He rates software publisher Electronic Arts ahead of Activision, THQ, and Take-Two Interactive because EA is “benefiting from the strong PS2 catalog sales, as well as from its line-up of holiday Xbox 360 titles.”

So we’ll see you guys tonight after you’ve spent your whole day frantically rushing from mall or outlet to another. Good luck.

And for those of you who took PJ McNealy seriously earlier this week and decided to camp out, welcome back to the land of the living. How was the camp out, and did you get what you lined up for?

Finally, if you’re looking for PS3s, and you still don’t have one at the end of the day… well, don’t you agree that odds are slim that you’ll find one before Christmas? Today is the last big push, after all – and if you don’t get one today, it currently looks doubtful (but not impossible) that major retailers will get another shipment of PS3s before Christmas.

Paul-Jon McNealyThe last big push. Sunday, December 17, 2006. The last big push for retail sales before Christmas in the U.S. – and probably in Canada too (any Canadians out there want to verify this?). For the video game industry, this means this is the last weekend to really focus on next-gen console sales before Christmas.

PS3s and PS2s. If Paul-Jon “PJ” McNealy of American Technology Research (market/sales analyst) was right, then there’s very little about the PS3 in this weekend’s circulars because retailers would rather focus on the PS2 (which is still doing very well). Still, he expects that 800,000 to 900,000 PS3 units will be sold by the end of the year.

Wii. PJ McNealy calls it one of the hottest toys for this holiday in North America. He expects sales between 1.3 million and 1.5 million Wii consoles by the end of the year (we’re assuming he’s talking about North America or U.S. sales because the Wii has exceeded 2 million units sold worldwide).

Xbox 360. According to McNealy, the Xbox should reach its target of 10 million units sold by the end of the year.

Software. He rates software publisher Electronic Arts ahead of Activision, THQ, and Take-Two Interactive because EA is “benefiting from the strong PS2 catalog sales, as well as from its line-up of holiday Xbox 360 titles.”

So we’ll see you guys tonight after you’ve spent your whole day frantically rushing from mall or outlet to another. Good luck.

And for those of you who took PJ McNealy seriously earlier this week and decided to camp out, welcome back to the land of the living. How was the camp out, and did you get what you lined up for?

Finally, if you’re looking for PS3s, and you still don’t have one at the end of the day… well, don’t you agree that odds are slim that you’ll find one before Christmas? Today is the last big push, after all – and if you don’t get one today, it currently looks doubtful (but not impossible) that major retailers will get another shipment of PS3s before Christmas.

Add a Comment

Your email address will not be published. Required fields are marked *