Michael Ephraim: don’t compare PS3 with Wii
Sony Australia‘s Managing Director, Michael Ephraim, claimed in the media launch that the Playstation 3 shouldn’t be compared to the Wii. This is because the PS3 is a digital hub and the Wii is a gaming console. In addition, he claimed that the Wii is “pricey” in comparison to the PS3. Not surprisingly, he said something similar about the Xbox 360, too.
The fact he wishes to point out is that the PS3 is a fully blown entertainment device, able to play high definition movies and audio and games, all in your own living room. The PS3 can read and play Blu-Ray discs, while a US$ 1,500 Blu-Ray player wouldn’t deliver on games as the PS3 can. He explains his side further in an interview with the folks at Screen Play.
There’s a difference, he claims, when you acquire a PS3 console beside your PC. The PC can allow you to work, and may remain as a tool for work. But the PS3 will adapt seamlessly to your entertainment center in your living room, delivering the type of entertainment that the PC isn’t delivering in the family room.
As for the price, well, he justifies that the PS3 gives you the best bang for the buck, despite costing AU$ 999.95 (US$ 790.63). The many features it holds will deliver only the best content to the real hardcore gamers out there, especially the more tech savvy ones who want to test out their HD LCD TVs and 7.1 surround sound entertainment equipment. In fact, he believes the sudden huge jump from ordinary TVs to HD TVs in Australia could be spurred because of the PS3 launch.
So in short, he’s reassuring no one is going to get “ripped off” or short-changed; the PS3 will deliver on its promise. And because the 60 GB hard drive (swappable to 120 GB) PS3 model comes with all the allotted units, PS3 owners will have a lot of room to consume, right from the get-go. There’s even hope of lowering manufacturing costs to bring the PS3’s cost down, and he’s claimed that Sony already proved that.
Click on the “Read” link below to check out the full interview transcript.
Sony Australia‘s Managing Director, Michael Ephraim, claimed in the media launch that the Playstation 3 shouldn’t be compared to the Wii. This is because the PS3 is a digital hub and the Wii is a gaming console. In addition, he claimed that the Wii is “pricey” in comparison to the PS3. Not surprisingly, he said something similar about the Xbox 360, too.
The fact he wishes to point out is that the PS3 is a fully blown entertainment device, able to play high definition movies and audio and games, all in your own living room. The PS3 can read and play Blu-Ray discs, while a US$ 1,500 Blu-Ray player wouldn’t deliver on games as the PS3 can. He explains his side further in an interview with the folks at Screen Play.
There’s a difference, he claims, when you acquire a PS3 console beside your PC. The PC can allow you to work, and may remain as a tool for work. But the PS3 will adapt seamlessly to your entertainment center in your living room, delivering the type of entertainment that the PC isn’t delivering in the family room.
As for the price, well, he justifies that the PS3 gives you the best bang for the buck, despite costing AU$ 999.95 (US$ 790.63). The many features it holds will deliver only the best content to the real hardcore gamers out there, especially the more tech savvy ones who want to test out their HD LCD TVs and 7.1 surround sound entertainment equipment. In fact, he believes the sudden huge jump from ordinary TVs to HD TVs in Australia could be spurred because of the PS3 launch.
So in short, he’s reassuring no one is going to get “ripped off” or short-changed; the PS3 will deliver on its promise. And because the 60 GB hard drive (swappable to 120 GB) PS3 model comes with all the allotted units, PS3 owners will have a lot of room to consume, right from the get-go. There’s even hope of lowering manufacturing costs to bring the PS3’s cost down, and he’s claimed that Sony already proved that.
Click on the “Read” link below to check out the full interview transcript.
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