PLAYSTATION 3 logo changed to ‘fit in’
Have you ever stopped to give a closer scrutiny upon the new PS3 Slim? If you have, then you would also have noticed that distinct change in the logo of the PlayStation 3 brand. For one, no longer does the console shout at you saying it’s a “PLAYSTATION 3,” but rather now talks to you in a more civil manner with a “PlayStation 3.” In fact, the logo also has disposed of its uncanny Spider-Man logo, choosing instead to rely on marketing materials that show “PS3.” Of course, Sony did not decide on this on a whim.
Have you ever stopped to give a closer scrutiny upon the new PS3 Slim? If you have, then you would also have noticed that distinct change in the logo of the PlayStation 3 brand.
For one, no longer does the console shout at you saying it’s a “PLAYSTATION 3,” but rather now talks to you in a more civil manner with a “PlayStation 3.” In fact, the logo also has disposed of its uncanny Spider-Man logo, choosing instead to rely on marketing materials that show “PS3.” Of course, Sony did not decide on this on a whim.
Speaking with Times Online, Kazuo Hirai explained the meaning behind the name make-over, saying that it’s symbolic of the “reset” that they have given the console. It was, essentially, a representation of Sony “going back to our roots.”
On a practical note, though, this is why they changed it:
When you have PlayStation 3 spelt out, the aspect ratio was such that if you wanted it on a billboard it became tiny. It didn’t work in terms of visibility.
Nope, definitely can’t fit
Right, right. We totally get it. It’s sorta like that tall kid at the back of the picture whom you might envy because, gosh darn, he’s so tall there’s no way the camera would miss him! Only to see in the developed picture that he did not catch the camera and so was cut off the picture from his eyebrows up.
Yes, big isn’t always the way to go. Simple is better too.
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- The many faces of the Japanese PS3 Slim commercial
- Kaz Hirai reveals launch window for Sony motion controller
Via Joystiq
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