PS3 will sell 100 million and dominate again says study

Despite the current trends in the game console market today, a study by Aussie firm Connection Research conducted in Australia has boldly concluded that Sony‘s high-powered PlayStation 3 game console will eventually win this generation’s hardware race and easily beat rival Xbox 360 by Microsoft.

The study hinges its findings on the answers of 3,995 respondents under the age of 40 to a survey in Australia. The researchers say that the country is a good barometer of the gaming world and should provide helpful insights on how the market will behave outside of Japan.

Graeme Philipson, the director of Connection Research says “Microsoft’s Xbox 360 beat Sony’s PlayStation 3 to the market in Australia by twelve months. Most commentators believe this has been greatly to Microsoft’s advantage, and there is no doubt that one year’s start has helped Microsoft’s credibility as a games console supplier.”

However, he negated whatever edge Microsoft has over the PS3 by saying “new research shows that Sony has retained its mind share, at least among younger age groups. Sony is still the preferred games console vendor, by a margin of nearly two-to-one over Microsoft. Microsoft has closed the gap, but only slightly, and its growth is largely in the over 40 age group.”

The study says that 39 percent of the respondents said that they preferred Sony over the other console makers, followed by Microsoft with a 24 percent preference rating, while 8.6 percent said they favored Nintendo.

To date, the Xbox 360 is still the leading next-generation game system in the world, drawing its appeal from advanced gaming experiences and an excellent online gaming system called Xbox Live. The 360 is followed by the fast-rising Nintendo Wii which has led the market on a monthly basis since its release. The PS3 trails the two but has also enjoyed a good market outing with its debut in PAL territories last March.

Via ITwire

Despite the current trends in the game console market today, a study by Aussie firm Connection Research conducted in Australia has boldly concluded that Sony‘s high-powered PlayStation 3 game console will eventually win this generation’s hardware race and easily beat rival Xbox 360 by Microsoft.

The study hinges its findings on the answers of 3,995 respondents under the age of 40 to a survey in Australia. The researchers say that the country is a good barometer of the gaming world and should provide helpful insights on how the market will behave outside of Japan.

Graeme Philipson, the director of Connection Research says “Microsoft’s Xbox 360 beat Sony’s PlayStation 3 to the market in Australia by twelve months. Most commentators believe this has been greatly to Microsoft’s advantage, and there is no doubt that one year’s start has helped Microsoft’s credibility as a games console supplier.”

However, he negated whatever edge Microsoft has over the PS3 by saying “new research shows that Sony has retained its mind share, at least among younger age groups. Sony is still the preferred games console vendor, by a margin of nearly two-to-one over Microsoft. Microsoft has closed the gap, but only slightly, and its growth is largely in the over 40 age group.”

The study says that 39 percent of the respondents said that they preferred Sony over the other console makers, followed by Microsoft with a 24 percent preference rating, while 8.6 percent said they favored Nintendo.

To date, the Xbox 360 is still the leading next-generation game system in the world, drawing its appeal from advanced gaming experiences and an excellent online gaming system called Xbox Live. The 360 is followed by the fast-rising Nintendo Wii which has led the market on a monthly basis since its release. The PS3 trails the two but has also enjoyed a good market outing with its debut in PAL territories last March.

Via ITwire