Second Life to get Reuters

second lifeSecond Life is bound to get more real in the days to come. Recently, Reuters has announced that they’ll be opening shop for the said MMO this coming Wednesday. Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site. Now that’s some strategic advertising!

The news company won’t be the first to do it as big time companies such as car maker Toyota, music label Sony BMG, computer maker Sun Microsystems, and technology news company Cnet are among the companies already taking part in Second Life. And of course, Adidas and American Apparel sell clothes and accessories for people to dress their avatars. Starwood Hotels has built a virtual version of “aloft,” a new hotel chain it plans to open in the real world in 2008.

Reuters isn’t planning on dishing out lightweight news as they are already tapping the services of journalists who will report on Second Life financial and cultural stories. Second Life citizens can stay tuned to news by using the Reuters News Center which is actually a mobile device that users can carry inside the virtual environment.

Via Topix

second lifeSecond Life is bound to get more real in the days to come. Recently, Reuters has announced that they’ll be opening shop for the said MMO this coming Wednesday. Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site. Now that’s some strategic advertising!

The news company won’t be the first to do it as big time companies such as car maker Toyota, music label Sony BMG, computer maker Sun Microsystems, and technology news company Cnet are among the companies already taking part in Second Life. And of course, Adidas and American Apparel sell clothes and accessories for people to dress their avatars. Starwood Hotels has built a virtual version of “aloft,” a new hotel chain it plans to open in the real world in 2008.

Reuters isn’t planning on dishing out lightweight news as they are already tapping the services of journalists who will report on Second Life financial and cultural stories. Second Life citizens can stay tuned to news by using the Reuters News Center which is actually a mobile device that users can carry inside the virtual environment.

Via Topix

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