Stringer: PS3 only using 20-25% of its power

Sir Howard Stringer - Image 1 Sony CEO Sir Howard Stringer has stated in a CNET interview that the current games that are out there are only using about 20 percent to 25 percent of the PS3’s ‘bandwidth.’ Is it just us, or is the term ‘bandwidth’ getting thrown around a bit too much now-a-days? Anyway, here’s his words:

Lost in the shuffle is the fact that the current games that are out there are only using about 20 percent to 25 percent of the [PS3’s] bandwidth. Once the publishers’ excitement reaches a level of intensity that they start using more of the bandwidth, that will create additional excitement.

He goes on to assert that the new Blu-ray format is key to Sony’s PS3 strategy. He says that despite the sentiment of online pundits, he believes that the vast majority of PS3 owners have in fact been converted to Blu-ray users.

I’d say 90 percent of the people who (own) PS3s are playing that Blu-ray disc on it or playing other Blu-ray discs on it. Contrary to some of the reports, it is an effective Blu-ray player. The people who like Blu-ray are the people who play PlayStation 3, just as people who play PS2s were the early proponents of the DVD format. It drove the DVD format.

He adds that it took three years for the DVD format to lower in price, and he thinks that it should be the same with Blu-ray.

As for reports that the console was losing Sony somewhere around US$ 300 for every unit sold, he believes that it should earn them money by the end of the year. He notes that you should remember that the PS2 was not profitable in the first year and that you make up for it as the content gathers momentum. Their big goal for this year? Sell 6 million units worldwide by the end of the quarter.

For the complete interview, click on our “read” link below.

Sir Howard Stringer - Image 1 Sony CEO Sir Howard Stringer has stated in a CNET interview that the current games that are out there are only using about 20 percent to 25 percent of the PS3’s ‘bandwidth.’ Is it just us, or is the term ‘bandwidth’ getting thrown around a bit too much now-a-days? Anyway, here’s his words:

Lost in the shuffle is the fact that the current games that are out there are only using about 20 percent to 25 percent of the [PS3’s] bandwidth. Once the publishers’ excitement reaches a level of intensity that they start using more of the bandwidth, that will create additional excitement.

He goes on to assert that the new Blu-ray format is key to Sony’s PS3 strategy. He says that despite the sentiment of online pundits, he believes that the vast majority of PS3 owners have in fact been converted to Blu-ray users.

I’d say 90 percent of the people who (own) PS3s are playing that Blu-ray disc on it or playing other Blu-ray discs on it. Contrary to some of the reports, it is an effective Blu-ray player. The people who like Blu-ray are the people who play PlayStation 3, just as people who play PS2s were the early proponents of the DVD format. It drove the DVD format.

He adds that it took three years for the DVD format to lower in price, and he thinks that it should be the same with Blu-ray.

As for reports that the console was losing Sony somewhere around US$ 300 for every unit sold, he believes that it should earn them money by the end of the year. He notes that you should remember that the PS2 was not profitable in the first year and that you make up for it as the content gathers momentum. Their big goal for this year? Sell 6 million units worldwide by the end of the quarter.

For the complete interview, click on our “read” link below.

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