Takenaka: Japan’s next-gen learning curve hurting industry

In a recent interview with Yoji Takenaka, EVP and COO of D3 Publisher of America, he explains how the video game publishers in Japan treat the PlayStation3 and Xbox 360 as secondary formats when developing a game, if not outright ignoring them completely. He suggests that this kind of thinking may be hurting the industry.

He also talks about the future as well as current business trends of the industry. Find out more in the full article.

 

In a recent interview with Yoji Takenaka, EVP and COO of D3 Publisher of America, he talks about how the “learning curve” of Japan‘s video game industry for the PlayStation 3 and the Xbox 360 may be bad in the long run. He also talks about the future as well as current business trends of the industry.

Takenaka explains how the video game publishers in Japan treat the PlayStation3 and Xbox 360 as secondary formats when developing a game, if not outright ignoring them completely. This is because developing a game for those two consoles take too much effort and money. He suggests that this kind of thinking may be hurting the industry.

Seeing as some might deem the PS3 and Xbox 360 consoles as not that popular in Japan, this isn’t really surprising. Takenaka also agrees that these may be the reasons that there aren’t many 360 and PS3 developers in Japan. Nintendo on the other hand, as Takenaka explains, has a great business model, but the future leans towards the PC, 360 and the PS3:

Nintendo’s business model is great. Selling hardware at a low price point… it’s very affordable, whereas 360 is more expensive, and the PlayStation 3 is initially a big loss. That’s why I think Nintendo’s gaining more share.

I think, going forward, though, Japanese developers and publishers will make 360 and PlayStation 3 games. […] I think people are shifting development to a PC base now, so they can get PlayStation 3, 360, and PC together for their worldwide business.

Via Gamasutra