Another Nintendo marketing campaign: Outdoor demo units
If you’ll allow us, we’d like to take a few moments off and marvel at the marketing strategy being employed by Nintendo for the Wii. After all, marketing and advertising could decide the fate of product. We are then reminded by an old adage that goes something like, “If a tree falls in the forest and there is nobody around, does it make a sound?”
Apply this now to the Wii or any other product for that matter. You have here a new gaming console that promises to start a revolution. It is unique and exciting and it has a good library of games. But Nintendo doesn’t make a move to make it known by the public. No matter how great the Wii is, it wouldn’t take off the ground even just one tiny bit, if Ninty doesn’t market it to the consumers.
With all that jazz said, Nintendo has used a wide array of styles and strategy to promote the Wii. You have all seen the videos and just last week, we shared with you their larger than life ads in Japan. This time, they’re having a somewhat downscale campaign but it doesn’t necessarily mean that it is any less effective.
This outdoor demo unit was spotted in one of the streets London. It consists of a Wii, one Samsung HDTV, Wii Sports, two Wiimotes and two booth babes men wearing some cool Wii-branded gear.
Via WiiDS
If you’ll allow us, we’d like to take a few moments off and marvel at the marketing strategy being employed by Nintendo for the Wii. After all, marketing and advertising could decide the fate of product. We are then reminded by an old adage that goes something like, “If a tree falls in the forest and there is nobody around, does it make a sound?”
Apply this now to the Wii or any other product for that matter. You have here a new gaming console that promises to start a revolution. It is unique and exciting and it has a good library of games. But Nintendo doesn’t make a move to make it known by the public. No matter how great the Wii is, it wouldn’t take off the ground even just one tiny bit, if Ninty doesn’t market it to the consumers.
With all that jazz said, Nintendo has used a wide array of styles and strategy to promote the Wii. You have all seen the videos and just last week, we shared with you their larger than life ads in Japan. This time, they’re having a somewhat downscale campaign but it doesn’t necessarily mean that it is any less effective.
This outdoor demo unit was spotted in one of the streets London. It consists of a Wii, one Samsung HDTV, Wii Sports, two Wiimotes and two booth babes men wearing some cool Wii-branded gear.
Via WiiDS
About The Author
