EA: European developers more creative than American
Nick Button-Brown, director of business development for EA Partners, recently commented that European game developers are more creative than American devs, saying that teams from the US are “all about the money” and so take less chances in the creative process.
Not that this means he doesn’t have respect for American studios, as he recently praised US-based Harmonix for their creativity in making Rock Band. Read more in the full article.
Nick Button-Brown, director of business development for EA Partners, recently commented that European game developers are more creative than American developers, saying that teams from the US are “all about the money” and so take less chances:
There’s more creativity in Europe than there is in America. The Americans are much more refined in their processes, it’s all about the money. There are less chances taken and there is more money being thrown at developers in the US. Taking less chances means there’s less failures, but I can’t see the US having ever come up with Grand Theft Auto.
He explains that European developers have the advantage of multiculturalism in the creativity process:
There are a lot of really good European developers and they all bring slightly different things and there are big cultural differences as well, that they are willing to exploit. […] So many developers are multinational. Go to Crytek and they have 27 national languages there. And that’s interesting because they are bringing in so many different areas and ideas to the studio, particularly with the influx of Eastern Europe – you’re getting such a wide range of experiences to pick from.
Not that this means he doesn’t have respect for American studios, as he recently praised US-based Harmonix for their creativity in making Rock Band (PS3, PS2, Xbox 360).
About The Author
