Europe gets ready for Wii
The North American Wii launch sure is one tough act to follow. Can Nintendo make a repeat of its success, this time in Europe? It would seem that they are more than willing, ready, and able to step up to the plate. After all, the incredible response of North America to Wii is but the beginning of many more things to come for this next-gen console.
As the European launch comes to its one-week mark, Nintendo becomes ever more persuasive to potential consumers to place a pre-order now so that they’d be sure to secure a unit come day one. “We’re launching a great product and we know that demand would be high,” says Nintendo Europe‘s marketing director, Laurent Fischer.
And as in the smooth-sailing launch last month, Nintendo Europe is also making sure that there’ll be enough units to go around for everybody. And to spice things up, they’re also planning to hold events. For one, they’ve already teamed up with retail partner HMV in inviting the people to get a chance and rub elbows with celebrities over at its flagship store in Oxford Street. To those who’d get there early enough, they will be given a treat with limited edition products.
So gear up, ’cause it’s gonna be a storm out there.
The North American Wii launch sure is one tough act to follow. Can Nintendo make a repeat of its success, this time in Europe? It would seem that they are more than willing, ready, and able to step up to the plate. After all, the incredible response of North America to Wii is but the beginning of many more things to come for this next-gen console.
As the European launch comes to its one-week mark, Nintendo becomes ever more persuasive to potential consumers to place a pre-order now so that they’d be sure to secure a unit come day one. “We’re launching a great product and we know that demand would be high,” says Nintendo Europe‘s marketing director, Laurent Fischer.
And as in the smooth-sailing launch last month, Nintendo Europe is also making sure that there’ll be enough units to go around for everybody. And to spice things up, they’re also planning to hold events. For one, they’ve already teamed up with retail partner HMV in inviting the people to get a chance and rub elbows with celebrities over at its flagship store in Oxford Street. To those who’d get there early enough, they will be given a treat with limited edition products.
So gear up, ’cause it’s gonna be a storm out there.
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